Once you have established a website for your business and registered your domain name to put your website online for the world, next step is to implement the right SEO strategies to kick start your discovery and boost your rank. SEO is a long-term process and requires constant attention from you to bring a significant impact on your web traffic. You will hardly find immediate results, so it needs patience and the right steps to simplify your SEO process for the future. Here are the essential tips to start with SEO on your new website.
Structure your website for your target keywords
The structure of your website plays an important role in ranking better among your competitors. You need to structure each page of your website or blog in such a way that it is relevant to the keywords you will be using for SEO. It has several benefits, which include creating a theme and target keyword for each page instead of one page to target multiple keywords. It allows you to target each keyword on each page for maximum relevance. It also allows you to subcategorise everything for different components on your website.
Make Google-friendly content
Google is constantly changing its search engine tools for providing better quality content to its users and to avoid spam websites with irrelevant content which are intended to create traffic. Make sure that the content that you create follows all the guidelines set by Google’s search engine. Otherwise, you might be at the risk of getting your website blocked on Google. Create high-quality content and avoid posting short content to get a positive effect on optimization. The Google algorithm is smart enough to detect keyword stuffing and straight away reject the spamming of keywords.
Optimize your title tags for each primary keyword
Another important tip is to include important keywords in your title as well as the text that will display on user’s browser when they visit your page. It is important that you have title tags that are optimized for targeting the right SEO keywords. Your title tag should be according to the optimization needs, but the process you should not forget that it should also be able to describe its content. Google will crop your title tag if it is longer than 60 characters, so it is suggested that the title tag is short and accurate.
Set up Google Analytics
Setting up Google Analytics and adding your website to Google’s Search Console is another great start to your website optimization. Google Analytics is free tracking software for monitoring user traffic, leads and conversions on your website. It is a great tool for finding out new opportunities for further optimizing your website. It is easy to install tool which can be beneficial to keep your data from the beginning of the launch of your website so that you can come up with quick strategies for SEO.