In House Vs Agency Marketing : Which One is Better


Once you open up a website for your business, you will need SEO marketing for ranking better on search engines like Google, Yahoo, and Bing to receive more traffic and conversions. This can be done by either hiring an in-house team or relying on an SEO agency to manage it for you. There are several factors which can be considered while making a choice for your company which also depends on the type of business you have, your target audience, as well as the changes in the online market. Some of the important roles in SEO marketing are SEO specialist, Social Media Manager, Paid Ads specialist, CRO-focused designer, developer and more. It is very crucial that the team is working constantly for optimizing the website to stay up to date with new upgrades and regulations in the search engines. You can find a good team in a reputable SEO agency, or you can make your own if you want to personally monitor the process. Here the things you can consider while making a decision between an agency and an in-house team.

It is required that the people working for the optimization of your website posses the required skillsets. In an in-house team, the employees can be interviewed by you and get hired if they fulfil the requirements of your company. Since they are chosen by your company, they need to have a keen knowledge of your company. But it is very rare that an in-house marketer is capable of handling all the aspects of SEO marketing and you will require more people to do the job as a team with distributed work.


Whereas, in the case of an SEO agency, you do not need to spend time and money on hiring people. Instead, you are hiring an already ready team who know how to do their work and can speed up the process of SEO immediately. All that you have to care about is the research and pitching so that the agency can understand your needs and deadlines. You can also hire multiple agencies to get even better results. Compared to the number of people you  hire at an income, you can actually make better deals with an agency and manage your finances better.

But when it comes to creativity, the SEO agencies might not be able to deliver the best results as their main aim is to boost up your ranks so that more people get to your website easily and before your competitors. Compared to which an in-house team can have time to think about new strategies to come up with dedicated marketing ideas. You can put up your own agendas and campaigns and keep yourself always working on optimization, which is not the priority that you can expect from an SEO Agency. So it is best for you to decide based on your requirements and financial budget choose between an in-house team or an SEO agency.